What is Responsive Design?
Responsive Design: Mobile ‘Magic’
If you’re not browsing the web using mobile devices such as smart phones and tablets, you quickly are becoming the minority. Sure, most people today browse websites from their desktops. But that’s changing, and the changes are, well, everywhere. Internet browsing using mobile devices has more than doubled in the past two years. Give it another year and it just may surpass browsing via the desktop. Still, the user experience today is not a memorable one. The screen often is a blur or is otherwise difficult to read. Until now, the response has been to spend time and money creating an ever-growing number of websites designed for different screen sizes. Admirable, but, most agree, eventually impractical. PiXate Creative is among those who have a better way. It has developed a responsive website that will arrange the website elements to fit any screen naturally. The technology is called Responsive Design.
Responsive Design detects a visitor’s screen size and changes the layout to fit the screen of the device he or she is using. And it doesn’t apply only to small screens. Larger screens can take advantage of this technology, too. Globally, people are accessing the web via their smartphones more often than ever.
A study by Google and Ipsos, a global market research company, focused on how consumers use their smartphones. “Smartphone ownership has jumped globally, increasing 11 percent to 44 percent of the total population in Spain and by 7 percent to 38 percent of the total population in the U.S.” says Jason Spero, Head of Global Mobile for Google.
The study also showed smartphone owners are not just browsing the web; they’re taking action. Of the 92 percent of U.S. smartphone users who seek local information, 89 percent of these take action such as calling a store or visiting a business.
